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Enfocus to Demonstrate Smart Automation at drupa with Next-Generation of Switch

March 7, 2012
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LISBON, PORTUGAL—March 7, 2012—A ground-up restructuring of Enfocus’ flexible and powerful Switch automation technology has resulted in what Enfocus Vice President Fabian Prudhomme calls “a metamorphosis” of the Switch product line. The company will feature Switch in its newest iteration at drupa 2012 in exhibit Hall 8b, Stand A23.

Over a year of behind-the-scenes process improvements and focused market research have combined to transform the Enfocus Switch line into the future-proof, next-generation Switch 11 version. Now, instead of choosing between three versions of Enfocus Switch (Light, Full, and Power), customers can completely customize Switch according to their unique needs.

The difference begins with a new, multi-purpose Switch Core Engine that not only serves as the necessary foundation for all Switch operations, but is now itself an automation solution for the most common, time-consuming tasks faced daily by all publishing production companies. Eight additional modules cover the market’s most in-demand functions for intelligent connectivity with existing or new prepress, database and other applications.

The eight current modules are the Configurator, Metadata, Database, Scripting, SwitchClient, Web Services, Performance and SwitchProxy modules. More modules may be developed by Enfocus on an as-needed basis, and customers have the option of using the Scripting module for development of specific integration needs. 
 
Smart Automation for the Next Communications Age
Finding new revenue streams and differentiating from the competition are both gaining in importance, because the ways people consume communications are changing rapidly. The Switch 11 Generation, and beyond, reflects the broadest marketplace’s need for intelligent automation that can be put to work—and help them grow—relatively quickly.
 
The new system structure will perfectly serve every operation and application in the marketplace, and in fact renders them future-proof by evolving with customers’ changing needs. 

What is Switch Automation and How Customers Drove the Change

Enfocus Switch’s open architecture and neutral file format handling means it can seamlessly integrate with existing systems, software, and people; effectively unleashing their power by creating connections and optimizing capabilities that in many cases have not even been utilized before. Built-in intelligence allows Switch to “see” deep inside of files, software and workflows to maximize resources and to make existing workflows ‘smart’. 
 
“Switch is a masterpiece of automation engineering,” Prudhomme explains, “But because it’s always been ahead of its time, restructuring the range of Switch offerings has resulted in easier implementation by broader markets.”  
 

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