Encompass Elements Installs Major Differentiator in ScodixFebruary 20, 2013
Using advanced inkjet technology, based on 2 CCD cameras and highly sophisticated mathematical algorithms, the press enhances print by adding a proprietary UV curable clear polymer—Scodix PolySENSE—to images in differing levels of thickness and texture with the ability to scale, rotate and place the clear polymer exactly over the color image underneath it. The tactile effects can be applied in thicknesses up to 250 microns in polymer height—more than 20 times higher than some varnishes. The Scodix press has the ability to produce up to 99 Gloss Units (GU) and variable density capabilities from one-to 100-percent.
Delivering Jobs with Impact
Encompass Elements, worked with a high-end watch company during the holiday season to produce a few thousand postcards created to announce the launch of a new product. Scodix enhanced the rich, sharp graphics by making elements such as the watchband and glass look real. The black and red watchband stands out with a raised, textured effect and the metal is highlighted with another chrome-type effect.
“We could have sent out the postcards with just a picture, because it’s a nice picture, but when you add the Scodix to it, it adds a whole new dimension,” says Narewski. “It makes the product more realistic with its touch and feel. The glass on the watch looked like glass.”
For a new customer, an innovative publisher of comic books and graphic novels, Encompass Elements is creating a few thousand distinctive covers. The hand-drawn artwork on the covers is highlighted with Scodix effects that encourage viewers to touch the raised tactile elements and spend longer admiring the details. One project will be sent to existing customers and the next project will be to create the publication for bookstores so the covers attract attention on bookstore shelves.
“There isn't anything like this out there,” enthuses Narewski. “You can’t add quite the level of detail or texturing that you can with the Scodix. It really does open up a new look and ability to texture printed products.”
Encompass Elements, whose customers include companies in the pharmaceutical, automotive, and financial industries, direct marketing agencies, colleges, and non-profit companies, expects to gain new business with its ability to enhance projects and make them more impactful. “With Scodix, we’re looking to expand to high-end packaging,” says Narewski. “Scodix will enhance the shelf value of commercial products.”
Scannapieco is also enthusiastic about the new technology. “Scodix is an offering that is going to lead us into new revenue streams and increased growth,” he concludes. “It is a major differentiator cementing Encompass Element’s leadership role in the marketplace.”
About Encompass Elements
Encompass Elements is a $15 million company that has delivered innovative direct marketing programs to its customers for more than 50 years. One key to generating powerful results is to leverage the latest technology. The company, which has completed projects for companies such as Splenda, Eddie Bauer, Tylenol, Lubriderm, and Elizabeth Arden, recently implemented a new press that will not only propel Encompass Elements to stand out from the competition but will make sure its customers stand out as well.
Scodix Ltd. is the leading provider of digital print enhancements for the graphic arts industry, offering the breakthrough Scodix SENSE experience and the Scodix Rainbow Station in the Americas, Europe, Middle-East, Asia and Africa. The company’s aim is to lead print enhancement into the digital age and to be known for its passion and commitment to providing what our customers need the most—true brand differentiation for today’s highly-competitive printing environment.