EFI Gearing Up for First-Ever Product Auction at Connect Conference

FOSTER CITY, CA—March 10, 2010—EFI (Nasdaq: EFII) today announced it will host the first annual Connect auction with over 20 items ranging from add-on software to consulting services. The live auction will be held during the sponsors’ appreciation reception on Monday, April 19, starting at 4:45 p.m. The 11th annual Connect users’ conference is taking place April 18 to April 21 at the Wynn Las Vegas featuring educational sessions, user group meetings, keynote speakers and product demonstrations across the entire EFI portfolio.

Some of the EFI products up for auction include Auto-Count, PrinterSite Internal for Monarch, PSI and Logic business audits, a Pace three-day on-site service package, a PrintSmith™ workstation package, and even a day of consulting with scheduling expert Udi Arieli. EFI partner Epson has donated an Epson Stylus Pro WT7900 printer as well. Most items will be offered with a very low reserve or with no reserve at all. A portion of all proceeds will go to the Print & Graphics Scholarship Foundation (PGSF). (For a list of products/services up for auction, visit http://www.efi.com/connect/auction.asp)

“At this year’s Connect we’re adding a new element of excitement with our first-ever live auction, which will enable attendees to purchase many MIS and related products and consulting services at reduced prices,” said Marc Olin, senior vice president/general manager, EFI Advanced Professional Print Software. “We’re also giving one lucky customer a chance to attend this year’s Connect for free – they just need to enter and win our ‘Win with EFI’ video contest.”

“Win with EFI” Video Contest

Also new this year, customers have the opportunity to let EFI know how their company uses or plans to use EFI products to help its business succeed by creating and submitting a video testimonial. The winning company will receive conference registration for one attendee, three nights’ hotel accommodations at the Wynn during the conference for that attendee, and $5,000 in credit towards the future purchase of EFI products.** The entry deadline is March 17, 2010. For video guidelines and official rules, please visit http://www.efi.com/connect/videocontest/

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