Economy Through Ecology Highlighted by manroland

OFFENBACH, GERMANY—04/29/09—Printing companies are keen to make a good impression with environmentfriendly production, so long as it pays off. The many practical solutions for doing this were explained by manroland and printing industry partners at PraxisDialog 21, held earlier this year in.

Image enhancement, customer loyalty, higher margins: the compatibility of “Economy and Ecology” can be a printing company’s success model. Particularly impressive during this PraxisDialog session was how clearly and understandably the speakers dealing with the print value-adding chain explained the way to ecological production.

Some of these types of solutions can be of huge benefit to U.S. print operators. Special programs and incentives are available, including one that will reactivate on June 1, and printers only need know where to look in order to take advantage.

manroland positions its environmental activities under the motto CMYK+GREEN and, with manroland EcoLogic, offers ecology-compatible products and solutions. Experts from different companies also provided information about energy and emission reductions, testing methods and certification procedures, environment-friendly consumable materials, and resource-conserving machine technology right through to financing models.

Energy efficiency and reduction of emissions
Associations play an important role in establishing environment-friendly print production and comparable standards are demanded. For example, print buyers more often want printing companies to provide a CO2 balance sheet. The “CO2 calculation tool,” presented by Walther Fleck from the BVDM (German Printing and Media Industries Federation) provides printers with the template to calculate the CO@ and to test the impacts of possible process reductions.

How emission reductions can benefit printing plant workers was presented by Dr. Axl Mayer from the BG Druck and Papierverabeitung (Printing Industry Insurance Association) titled: “Health Protection is Environment Protection”. Measures to reduce emissions have a positive effect on staff working conditions as well as the environment. This is the reason that action groups such as the “Industry Initiative for Offset Printing,” are pushing strongly for low-emission production.

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