Early Installs Report Xerox Color 800/1000 Presses Extend Their Capabilities, Drive Profit
ROCHESTER, NY—Sept. 23, 2010—Print providers looking to increase the worth of every page they sell are using Xerox Corp.’s Color 800/1000 presses to capture jobs once reserved for offset printing. The presses—introduced earlier this year—offer the sharp images and quick turnaround times needed for sophisticated sales collateral, direct marketing pieces and photo publishing products that demand strong visual appeal.
Global graphic communications companies report that the presses’ optional clear dry ink, which puts a clear layer on images and text, quickly has become a competitive advantage. The feature highlights images or text, draws attention to headlines or variable content and applies digital watermarks for artistic effect or security purposes.
Consider these first-hand accounts from print providers:
• Handling heavy stock: The Copy Room, located in New York City, installed two Xerox Color 800 presses to boost its turnaround times. “The presses get jobs out the door faster, even when we are using heavyweight papers,” said Gary Waber, co-owner, The Copy Room. “With the clear dry ink we’ve created great looking promotional applications for retailers, making it possible for us to attract new customers.”
• Providing fast turnaround: PIP Printing and Marketing Services, located in Downey, CA, is the first PIP franchise to install a Xerox Color 800 press. The press helps the company provide fast turnaround times and offer applications such as direct mail, personalized membership materials, digital photo applications and other on-demand jobs. It uses Xerox Business Development Consulting Services which include customized marketing plans and sales training to drive business to the new press.
• Attracting new business: Westkey Graphics, based in Burnaby, British Columbia, seized an opportunity to capture additional revenue streams when it selected the Xerox Color 800 press. The clear dry ink has helped the firm create more high-value applications for its customers.
“The Color 800 press’ print quality bridges the perceived gap between digital and offset printing,” said Alfie Karmal, president and CEO, Westkey Graphics. The company also uses XMPie’s UDirect Studio to produce variable data driven documents featuring personalized images and illustrations.
• Meeting customer expectations: Print provider Eichhorn GmbH is the first company in Germany to purchase the Xerox Color 1000 press. Headquartered near Frankfurt, Eichhorn GmbH uses the press to produce high-quality advertising and marketing collateral for its automotive and finance industry customers.
“The Xerox Color 1000 Press increases the value of every page sold,” said Jorg Eichhorn, managing director, Eichhorn GmbH. “The quality of the first 100,000 pages printed after the purchase was proof that we had made the right decision.”