drupa Gets Heidelberg’s Financial Year Off to a Positive Start
The new Speedmaster SX machine platform presented at drupa fared particularly well, with almost 500 printing units being sold. The concept of transferring high-end technologies from the peak segment of the Speedmaster XL class to the proven machine platform of the Speedmaster SM class has hit the mark in meeting the market’s needs. These technologies are now accessible to a broad range of users.
Trend towards greater productivity intensifies
The investments made by customers reaffirm the trend towards greater productivity and networking through software. The new flagship press in the 70x100 cm format, the Speedmaster XL 106, turned out to be a bestseller and the most sold machine at the show. The long perfectors for commercial printing and models with UV technology for the growing packaging market were in particular demand. Customers from Germany, the United Kingdom, North America, and Japan were the primary investors in the cutting-edge technology of the Speedmaster XL 106.
Heidelberg also concluded sizeable contracts for the large-format Speedmaster XL 145 and Speedmaster XL 162 presses, which proved particularly popular with customers in packaging printing and web-to-print companies. Its cutting-edge technology also convinced well-known customers previously with Heidelberg competitors to switch supplier.
The new Speedmaster XL 75 Anicolor, now kitted out with the Anicolor technology that has been so successful in the small format, was successfully launched and convinced many visitors.
High demand for postpress solutions
Heidelberg was also able to conclude numerous contracts for postpress products. The new Stitchmaster ST 500 saddlestitcher, the enhanced Stahlfolder TH 82 folding machine, the Eurobind Pro adhesive binder and, in the packaging sector, the Varimatrix and Dymatrix die cutters and the Diana X 115 folding carton gluing machine were real crowd pullers at numerous customer demonstrations.
Customers convinced by the added value of the integrated digital printing portfolio
Many customers were also impressed with the digital printing presses that Heidelberg fully integrated into its portfolio at drupa 2012 under the name Linoprint. The ability to integrate the Linoprint C digital press for commercial printing into the print shop workflow - and thus the offset workflow - using the new Prinect Digital Print Manager was a pivotal factor in many customers’ investment decisions. As many Linoprint C presses were ordered at the show as had been bought throughout the entire 2011 calendar year.
Prinect firmly established as industry standard
Customers were particularly attracted by the functionality of Prinect, the operating system software for print shops, which is specifically tailored to the growth segments in the industry. All customer demonstrations were booked out from the first day of the show to the last. Proof that “integration” is undoubtedly the number one topic in the industry. Most of the demonstrations were devoted to the new Prinect Business Manager and Prinect Web-to-Print Manager. With over 100 integration solutions sold, Prinect can rightly claim to be the leading software in the industry.