drupa cube 2012 to be a Meeting Point for the Print TrendsettersFebruary 27, 2012
Staged over 13 days, everything here revolves around the trends in printing communication. Invitations have been extended to print buyers, marketing decision makers, advertisers, publishing houses and creative people. Here, you will obtain comprehensive information on which print products will combine communications capability with commercial success in the future.
“Someone who is responsible for marketing and publishing will not have a great interest in the technology with which a print product is realized,” says Manuel Mataré, director of drupa 2012. “It is only important to him or her which advantages can be gained. It is exactly this information that we, together with our partners, offer in the drupa cube—on every day of the trade fair.”
Each trade fair day will have its own motto, starting with “Print – Web – Mobile” to “Day of Corporate Communication” up to “Day of Newspapers.” Whether magazines, books, out-of-home (home office) applications, dialogue marketing, packaging, electronic printing or media production—everyday sees a half-day symposium on the various types of print. Here experts will introduce and discuss the latest applications and trends from print communication.
Creative highlights at the weekend
drupa has developed the program in collaboration with its national and international partners from the printing and media industry. Amongst others, the Akademie des Deutschen Buchhandels (Academy of the German Book Trade), the Typografische Gesellschaft München TDG, the Type Directors Club of New York TDC, the Deutsche Fachpresse (German Trade Press Association), the Forum Corporate Publishing FCP, the Deutsche Dialogmarketing Verband ddv (German Dialog Marketing Association), the Fachverband Medienproduktioner f:mp, the Organic Electronic Association (oe-a) as well as the European Specialist Printing Manufacturers Association ESMA are active in the drupa cube.
Both weekends offer special highlights: With the “Creative Weekend” and two days on the topic of “Future of Print.” On the third and fourth day of drupa, the “Creative Weekend” deals with modern typography in a cross-media context.
On the second weekend the speakers take a look at the future of print production. The program not only addresses marketing decision makers and advertisers but also traditional drupa visitors. With the oe-a as partner, there will be a symposium on the topic of printed electronics on Saturday. Sunday is organized by the ESMA with lectures on 3D and functional printing.