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Drew Davis and John Lawson to Give Keynotes at Integrated Print Forum 2012

July 30, 2012
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PITTSBURGH—July 30, 2012—Printing Industries of America has announced keynote speakers for the Integrated Print Forum 2012. Drew Davis, chief strategy officer and co-founder of Tippingpoint Labs; and John Lawson, CEO, 3rd Power Outlet; will present at the conference, Oct. 29-30, 2012, at Printing Industries of America’s state-of-the-art facility in Pittsburgh.

The Integrated Print Forum was developed for anyone who wants to learn everything there is to know about integrating print with other media to enhance a company’s product offering and build new revenue streams. The entire program is dedicated to offering real strategies around new business options, with a focus on providing tactics to take back home and implement immediately.

Drew Davis will present on Monday, Oct. 29. His session—“The Future of Digital IS Print”—will include Davis’ expert advice and commentary on how to thrive in a world of integrated communication media. He will encourage attendees to re-consider their current print, digital, and mobile strategies.

As the chief strategy office and co-founder of Tippingpoint Labs, Davis and his team have built digital strategies for publishers such as Rodale and Meredith. For over a decade, he has been dedicated to changing the way publishers think and how brands market their products in a digital world.

John Lawson will present on Tuesday, Oct. 30. His session—”Breaking the Ice: Social Media, eCommerce, and the Power of Ink”—will feature Lawson’s powerful and savvy insight on repurposing digital technology data and understanding, using and leveraging social media as a tool for navigating the eCommerce world. Attendees will learn how to communicate with customers on an authentic level and develop a strategy for social media that helps a company achieve its business goals.

Named Small Business influencer of the Year by Small Biz trends and Savviest in Social Media by StartupNation, Lawson is a sought-after keynote speaker and seminar instructor. He is an award-winning social media strategist, an American Express Featured Businessman, spokesperson, and television personality.

For more information about Integrated Print Forum 2012, visit www.printing.org/integratedprint.

About Printing Industries of America
Printing Industries of America is the world’s largest graphic arts trade association, representing an industry with approximately one million employees. It serves the interests thousands of member companies. Together with its nationwide affiliate network, Printing Industries delivers products and services that enhance the growth, efficiency, and profitability of its members and the graphic communications industry through advocacy, education, research, and technical information.

Source: PIA.
 
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