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Domtar Revamps Product Line for the Times

September 8, 2009
FORT MILL, SC—September 8, 2009—Domtar has revamped its entire line of uncoated printing papers to provide customers and end users improved product solutions. Recognizing that survival in these challenging times requires satisfying customer requirements and industry trends with the best quality products and service, Domtar has raised the bar with the next evolution of papers – not just for the sake of change, but a change for the better.

Focusing on its key product attributes not available from other paper manufacturers, Domtar took a holistic approach and set its goals to strengthen its family of printing papers within a “good, better, best” strategy to provide customer partners competitive product solutions with minimal market disruption and confusion. By utilizing its low-cost manufacturing system more effectively (an already strong market advantage), Domtar has expanded its breadth of products in both cover and lighter weights, stock and make-to-order sizes in sheets and rolls, and recycled and digital companion products while enhancing its sales, technical, manufacturing and customer service support.

Vigilant to maintaining its equity in the value opaque category, Domtar introduced its enhanced product line-up, well-known for its history of quality and performance, to include the company’s new strategy and product categories:

• Husky® Opaque Offset – GOOD. Husky, a competitive high bright, opaque offset sheet that delivers trouble-free printing and consistent quality, available nationwide in stock and manufacturing sizes. The industry’s heightened interest in opaques was a strong influence in Domtar’s decision to add a new tagline to the long-revered Husky line, “an opaque offset,” while the name change to “Husky Opaque Offset” also indicates the product’s enhancements.

• Lynx® Opaque Ultra – BETTER. Lynx, a leading, high-brightness value opaque – superior in shade, opacity and print quality – offers a full line of text and cover items including digital with fast, flexible service and environmental certification.

• Cougar® -- BEST. An outstanding premium uncoated printing paper, Cougar is a smart, economical alternative to the higher-priced text, cover and writing products with a competitive edge for its quality, performance, breadth of line, environmental position and service.

Changing for the Better.

Knowing that oftentimes change is equated with pain, Domtar was committed to making these product enhancements seamless to its loyal customers and end users, requiring no change to skus or impact on inventories. To minimize customer issues, all enhancements were introduced as rolling changes in both stock and make orders throughout the market, with Domtar’s technical services group available to handle any potential concerns.
 

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