Disney to Give Percy Jackson Book a Three-Million Copy First Printing

NEW YORK—August 18, 2011—With a three-million copy first printing, the largest first printing in its history, Disney Publishing Worldwide (DPW) announced the return of the ultimate demigod hero, Percy Jackson in “The Son of Neptune.”

“Rick Riordan has created one of the most iconic characters in children’s book history with Percy Jackson,” said Suzanne Murphy, vice president and publisher, DPW. “Children, booksellers, librarians and fans everywhere are eagerly awaiting Percy’s return, and we believe that will propel ‘The Son of Neptune’ to be the biggest book of the fall for young readers.”

“The Son of Neptune” simultaneously releases in hardcover, as an eBook and as an audio version through Listening Library on Oct. 4, 2011. Thirty million books are currently in print in the United States across Riordan’s three series from Disney-Hyperion Books—“Percy Jackson & the Olympians,” “The Kane Chronicles” and “The Heroes of Olympus.” The books have been translated into 37 languages in 36 countries.

About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines, with over 250 million children’s books and over 400 million children’s magazines sold each year. Disney Publishing Worldwide consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints including Disney Book Group in the U.S., Disney Libri in Italy and Disney Libros in Spain. For more information, visit www.disneypublishing.com.

Source: DPW