DirectMail.com Obtains Eagle Direct
PRINCE FREDERICK, MD—DirectMail.com, a provider of integrated direct marketing solutions, has acquired Eagle Direct, an Upper Marlboro, MD, direct mail shop specializing in personalized, multi-insert pieces. With the acquisition, privately held DirectMail.com will add key Eagle Direct staff members, including owner Deborah Albro, to its team. Albro will assume the title of vice president, customer service and operations.
Select customer accounts, as well as the physical plant and equipment, will also transfer to DirectMail.com. Financial terms of the acquisition were not disclosed. Founded in 1983 as Eagle Data, the firm built its reputation in data processing before transitioning into mail shop services. Under the Eagle Direct name, the company became known for its high-quality work in a unique direct mail niche, offering the capability to handle packages with up to 18 inserts. DirectMail.com outsourced to Eagle Direct over the years whenever it needed added capacity to manage production overflows.