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Direct Mail Partners Expands Color and Personalization with Océ Cut-Sheet Digital Color Systems

July 2009
TRUMBULL, CT—07/21/2009—Océ, an international leader in digital document management and delivery, announced today that Direct Mail Partners (DMP) has expanded its color and personalization service offerings with the recent addition of an Océ CS665 Pro full-color digital printer. The acquisition of the new Océ CS665 Pro cutsheet system is the first step in a strategic expansion of Direct Mail Partners digital color production capabilities in response to market demand for smaller targeted runs, personalization and TransPromo communications.

Privately held Direct Mail Partners is headquartered near Dallas, Texas. The diversified print and mail operation offers a variety of services, including data processing, composition, inkjet addressing, presort, laser printing, bindery and fulfillment. Continuous improvement in quality, productivity and service, along with reinvestment in facilities, equipment and resources, has resulted in compounded annual revenue growth of over 50 percent since 2002.  Approximately 100 employees serve customers from two locations: a 44,800 square foot facility in Carrollton, Texas and a 15,000 square foot production facility in Austin, Texas. The Austin location provides disaster recovery service, additional capacity and expanded market coverage.

Decision Driven by Quality, Price, Scalability
“We are excited about partnering with Océ as our vendor of choice for digital color printing equipment,” said  Direct Mail Partners CEO Kevin M. Burke. “We selected the Océ CS665 Pro digital color printer as our new digital color platform due to its industry-leading color accuracy and consistency combined with the product’s high quality and scalability. The Océ CS665 Pro color consistency is more accurate than the offset printing standard. It lets us handle larger runs, while maintaining the highest level of consistency and accuracy, even across multiple printers.”

“ The relatively low cost makes it feasible to purchase multiple printers for failover and capacity increases.  While other vendors’ digital printers require larger upfront capital expenditures, with the Océ solution, we can better match our printer capacity to our clients’ requirements without overinvesting in more than we need,” Burke said.  

“With Océ’s affordable entry point to digital full color, Direct Mail Partners can offer customers optimal pricing and quality, without the pressure of achieving return on investment for a much more expensive color solution,” said Eric de Goeijen, Vice President of Marketing, Océ North America, Production Printing Systems division. “This is why we designed the Océ CS color platform to offer maximum flexibility and reliable quality.”
 

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