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Dingley Press Transforms Printed Catalogs into Mobile App for Customers

May 10, 2012
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LISBON, ME—May 10, 2012—Working with existing customer Store Supply Warehouse, a wholesaler for store fixtures, The Dingley Press created mobile apps for small and independent retailers. The apps were developed and launched for both Android and iOS-compatible mobile devices and are available free of charge in the Android Market as well as the iTunes Store.

Meanwhile, another customer—Hobby Builders Supply—saw the opportunity to make its products available to customers anytime and anywhere. The company recently approached The Dingley Press to create Android, iOS and Kindle-compatible mobile apps to complement its existing print and online dollhouse and miniatures catalogs. The apps, which are available in the Android Market, the iTunes Store and on Amazon.com, are a first for Hobby Supply.

Features in these apps include product search, table of contents, thumbnails, page-by-page browsing and the ability to add products to your shopping cart for purchase. Also included are embedded links for more product information and new catalog “push” notifications. Mobile customers can share the catalogs with others via email and, for more product information, tap a link to be connected the retailer’s website.

Scott Loeffelman, Store Supply chief financial officer, stated, “Store Supply Warehouse is excited to bring another touch point between our customers and our brand. The new mobile apps that have been created will allow easy access to all of our products regardless of where a customer is. We are also excited about the marketing flexibility the apps will provide as we develop targeted marketing materials that allow our customers to focus on the products that are most valuable to them.”

In the case of Hobby Builders Supply, Dingley had already created an existing interactive catalog for the miniatures dealer and was able to adapt the Dynamic Edition into a mobile app. The mobile app features more 80 pages of dollhouses, furniture, accessories and supplies. Hobbyists also have the option to use the familiar bookmark and shop features from the online version of the catalog with the new app.

Courtney Cooper, the internet manager at Hobby Builders Supply, noted, “Our goal is to increase sales revenue and grow our customer-base by providing mobile access to our products.”

Rob Nowak, technology strategist at Dingley, stated, “Catalogers are seeing the advantages of having their content available across all channels of distribution. Creating access via a mobile app helps them reach more consumers.
 

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