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Digital Domination: A Glimpse of New Era? —Michelson

October 2010

Will Graph Expo 2010 be remembered as the tipping point where inkjet digital printing developments captured the attention—and some day, in the not-too-distant future, the wallets—of many commercial printers? Historically, widespread technology shifts in our industry have occurred much slower than many of the pundits and analysts predict. But, like the volatile stock market and shrinking 401(k)s have shown us the last couple of years, historical patterns are no guarantee of future performance. The same might be said about evolution within the rapidly changing commercial printing marketplace. For many printing establishments and supplier companies, it's going to be a wild ride.
 
Mark T. Michelson


 

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