DIGITAL digest

Trade Show Takes a Digital Direction

MIAMI BEACH—Graphics of the Americas, the annual international graphic communications education and exhibit showplace running from February 4-6 at the Miami Beach Convention Center, will feature a new, more digitally focused program for its 2005 event.

The Printing Association of Florida, the organizers of the show, have announced the addition of the “JDF in Action” pavilion to its annual event. The pavilion, a combination of a dedicated presentation theater and exhibits, will feature three days of multi-vendor presentations and hands-on demonstrations designed to provide attendees with a clear understanding of the emerging standard.

The JDF in Action pavilion will also focus on JDF’s impact on printers, driven by the potential for widespread use when JDF authoring tools gain adoption by customers through desktop publishing applications. The pavilion will teach attendees the benefits of JDF; what the technology means to printers from a practical, clear and easy-to-understand point of view; as well as the potential for profits and savings.

Six industry representatives will participate at the JDF in Action pavilion at this year’s Graphics of the Americas, including Adobe Systems, Esko-Graphics, Grafitec, HiFlex, Screen (USA) and Xerox Corp. Executives from each participating company will provide both exhibits for one-on-one demonstrations and key theater presentations to attendees.

While manufacturers typically take up most of the floor space at trade shows, some printers are seizing the opportunity and presenting their own new technologies at the show, as well.

“Graphics of the Americas is an international show with a Latin American flavor, and a big portion of the work that we do is for Latin American companies,” explains Cecil James, director of digital prepress systems for St Ives U.S. division. “We wanted to take an opportunity to display some of our online technologies and capabilities.”

The St Ives U.S. division, which operates Florida printing plants in Miami and Hollywood, recently introduced St Ives Online Digital Prepress Services, a suite of new technologies designed to facilitate customers’ workflows while improving quality and reducing costs. St Ives Online will be a big part of what the company will be able to demonstrate at the show.

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