DIGITAL digest

Print-on-Demand Market: Growing

CHICAGO—The digital print-on-demand market is expected to grow at a compound annual growth rate of 14 percent through 2006, becoming a $50.5 billion market, according to a recently released report. This growth rate is said to be significantly faster than the 2 percent increase expected for the overall printing and publishing market. The white paper—entitled “Taking the Next Step”—was prepared for IBM by CAP Ventures in Norwell, MA.

Spending is expected to continue to climb as printers realize the benefits of faster job turnaround, cost-effective short runs, less waste and personalized, variable data print applications made possible with digital print technologies. It asserts that effective front-end software and workflow solutions are as critical to a successful production printing deployment as high-speed, high-quality print hardware.

For a copy of the white paper, contact IBM’s Rose Guarino at (631) 499-2167 or rose1@us.ibm.com.

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