digi:media 2011 a Success for Heidelberg
Heidelberg demonstrates the possibilities of integrated print production
The combination of offset and digital printing now available from Heidelberg, enables print shops to respond flexibly to customer requirements by offering profitable variable data printing and shorter runs in addition to cost-efficient, high-quality offset printing. As well as solutions for traditional commercial printing, Heidelberg also offers the Linoprint Driveline B, an industrial inkjet press for manufacturers of branded goods who, for example, wish to produce or personalize packaging in-house.
Numerous live demonstrations of hybrid print production combining offset and digital print technology in a single print product enabled visitors to the Heidelberg stand at digi:media to see how even short print runs can be produced for specific target groups while also ensuring cost-efficiency.
Heidelberg presented a complete portfolio of solutions—from the Web-to-Print frontend and use of digital and offset print technologies to professional postpress applications for mailings and books. It was the only exhibitor at digi:media to showcase solutions combining offset and digital printing in practical applications—solutions that have been available to customers since the beginning of April 2011.
Source: company release.