Deluxe Will Rely on Multimillion-Dollar Advertising Campaign
Deluxe Corp. is so set on revamping its stodgy image as a check maker that it’s launching a major ad blitz to show all small businesses that it is ready to serve them. The goal is to replace Deluxe’s stale image as the purveyor of paper checks with the fresh impression that it’s a solution genie for small businesses needing forms, logo and graphic designs, digital printing, software or Web and marketing services.
The exhaustive campaign started Sunday with two ads during the Vikings-Green Bay football game. A third TV spot appeared later that night during “The Office.”