Data-Mail Adds Océ JetStream 2200 for High-volume Personalized Direct Mail
TRUMBULL, CT—September 1, 2011—Océ, a Canon Group company and an international leader in digital document management, announced that Data-Mail has added the Océ JetStream 2200 system to its fleet of production printers. A long-time Océ customer, Data-Mail is using the Océ JetStream 2200 system, along with Océ PRISMA workflow software, to accommodate increasing demand for affordable variable color in personalized direct mail.
Data-Mail, with locations in Newington and Windsor, CT, is a full-service direct mail production house serving national clients. The company operates three eight-hour shifts seven days a week to prepare, print and mail an average of five to six million direct mail pieces daily.
A Partner to Grow With
According to Data-Mail President, Bruce Mandell, Océ has been and continues to be an important partner in the company’s growth. “Océ has proven itself in our business,” said Mandell. “They are focused on the direct mail space and have earned their leadership position by listening to us and working with our industry to get equipment out there that gives us the flexibility and dependability we need at a manageable cost.”
Clients Expect Speed, Color, Quality and ROI
In recent years, Data-Mail has seen increasing demand for variable color in high-volume direct mail. “Today, about 10 percent of our mail has variable color in it. That’s been the biggest growth market we’ve seen in the last two years. Marketers are getting very serious about using variable color to target their messages and increase their ROI,” Mandell said.
While Data-Mail had machines that could deal with mid-level print quantities, increases in their customers’ needs for high-speed variable color printing required a new higher level, yet low-cost solution.
After evaluating and testing all of the continuous form machines available, Data-Mail selected the Océ JetStream 2200 printer, a production system that delivers full-process color output at speeds approaching 500 feet per minute with 600 dpi resolution. The machine’s print quality, speed, and ability to handle variable color, as well as its cost, dependability and small footprint were among the deciding factors, Mandell said.