Creel Printing Offers ScanLife Mobile (QR) Code

LAS VEGAS—August 2, 2010—Scanbuy, Inc., the global leader in mobile barcode solutions, and Creel Printing, one of the top commercial printers in the United States, have partnered to offer the ScanLife mobile barcode system to customers printing anything from magazines to direct mail. ScanLife is a complete mobile barcode system which generates 2D (two-dimensional) barcodes, and tracks usage analytics from all physical media.

A number of Creel clients are already using the system including Palms Casino Resort, Silverton Casino Lodge, Score Sports, Vegas Seven Magazine published by Wendoh Media, and Projection Lights & Staging News published by Timeless Communications. The 2D or “QR” codes are used in a variety of ways from linking readers to local Las Vegas information to special offers from some of the top casinos.

Creel Printing has been recognized as one of the most advanced and accomplished commercial printing facilities in North America. Creel has incorporated the ScanLife 2D barcoding solution into their commercial and digital print production, utilizing the technology to help their clients extend their market reach and improve brand recognition.

“Cross media technology is becoming a larger part of our business,” said Chris Evans, V.P. of Premedia and Customer Solutions at Creel Printing. “The ability to provide quality printing services in addition to innovative solutions, such as the ScanLife 2D barcoding platform, allows us to offer creative multi channel marketing strategies to our clients that are not typical of a commercial printing facility.”

“ScanLife makes any print medium more interactive, traceable, and engaging. Partners like Creel Printing are critical in bringing this technology to businesses that need it most,” said David Javitch, Vice President of Marketing at Scanbuy. “This is a completely integrated solution, from code generation, to printing, to analytics.”

ScanLife also offers a mobile application which is the most widely available barcode reader in the United States. It is can scan all standard code formats like QR, Datamatrix, and EZcode and it is compatible with a wide variety of platforms. It is being pre-loaded on new phones from Sprint and promoted by Verizon and can also be downloaded for free from on the mobile browser.

About Creel Printing

Founded in 1953, Creel Printing is one of the most tenured and awarded family-owned enterprises in the world of print. Ranked the 54th largest printer, and 9th largest publication printer nationwide, Creel’s capabilities span high-end, full-color web, sheetfed, and digital printing; specialty-configured bindery operations; strategic mail and distribution capabilities; integrated pre-media technology solutions; and more. Creel maintains a state-of-the-art, 250,000-square-foot headquarters in Las Vegas and a nearby open-web facility. The company operates 24 hours: 7 days a week producing a wide variety of award winning printed media ranging from Direct Mail, Manuals, Catalogs, Publications and Commercial products.

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