Countdown to drupa 2012 has Started for Heidelberg Stand ConstructionApril 12, 2012
The volume of materials that Galm has to provide for power supplies, communications, and setting up a data network is also impressive. His “must do” list includes 3.2 kilometers (2 miles) of fiber optic cables, 12 kilometers (7.5 miles) of 230 V power lines, 3.5 kilometers (2 miles) of telephone lines, 8.5 kilometers (5 miles) of cables, 6 kilometers (4 miles) of data cables, and a whole lot more besides. To show the machines in the right light, he also needs 1,150 conventional and 400 LED spotlights with a total output of 1.2 megawatts, while 130 loudspeakers will ensure the correct acoustics.
Running the booth itself will also be a major organizational and logistical challenge. Around 1,200 employees at Heidelberg are involved in preparing for and staging drupa. They and some 130 hostesses have been given intensive training for several weeks to ensure everything is just right and to make the visitors, who are expected to number around 360,000, feel completely at home.
Entire trade show booth is to be carbon-offset
Yet Heidelberg doesn’t just attach importance to a perfect trade show presentation. It is also committed to ensuring it is as eco-friendly and sustainable as possible. Attention was focused on environmentally friendly processes and reusable/recyclable materials as early as the planning and tendering phase.
The entire trade show presentation will be climate-neutral, which means CO2 emissions for all processes and materials related to the trade show will be offset. This applies to all areas ranging from project management and logistics operations - including assembling and dismantling machinery - to operating the machinery, travel to and from the event, and accommodation for staff.
Additional parameters involved in the CO2 calculations for the booth include consumables used such as paper and inks and power supplies for the technology and equipment at the show. The monetary equivalent of the CO2 emissions will go toward a reforestation project in Togo.
At drupa 2012, Heidelberg will also be underlining its pioneering role in green printing itself. The company is the first manufacturer worldwide to offer the option of carbon-offset presses ex works. Virtually all sheetfed offset presses featured at drupa will also contain an energy meter that measures the power consumption per 1,000 sheets, thus making it easier for customers to save electricity.
Galm and his team are faced with an extremely busy April. But this doesn’t daunt the 44-year-old - although this is the qualified IT specialist’s first drupa in his current role, it is already his fourth time in Dusseldorf.
Heidelberg at drupa 2012
Today’s print media service providers are faced with a dynamic and challenging market. Anyone wishing to achieve business success in an environment of this kind needs to optimize their business model. They need to seize on the latest trends in industry and use them to their advantage.
During drupa 2012, from May 3-16, Heidelberg will be showcasing an extended portfolio of products and solutions in Hall 1 that have been developed specifically for the latest market requirements. The trade show presentation, held under the banner “Discover HEI”, will center on lean production (HEI Productivity), green printing (HEI Eco), web-to-print (HEI Integration), short-run printing (HEI Flexibility), differentiation through coatings and special effects (HEI Emotions), the future of packaging printing (HEI End), and gaining an edge through the latest know-how (HEI School). The company is exhibiting solutions that enable print shops and postpress businesses to meet the latest market requirements in full.