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Countdown to drupa 2012 has Started for Heidelberg Stand Construction

April 12, 2012
DÜSSELDORF, GERMANY—April 12, 2012—Hall 1 at the Düsseldorf exhibition center still looks like many other exhibition halls. But this will all change in less than four weeks when five Hei-Tech print shops, representing successful business models, go into operation in the hall for 14 days. Heidelberger Druckmaschinen AG (Heidelberg), the world leader in the print media industry, is once again the largest exhibitor at drupa this year. The world’s largest trade show for the printing and paper industry will run from May 3-16, 2012.

Heidelberg is presenting around 60 innovations under the banner “Discover HEI” at drupa, which is being held every four years. The company is exhibiting its complete portfolio of solutions for commercial and packaging printing at its booth, which covers around 6,300 m² (67,800 sq.ft.)—roughly equivalent to a soccer field. This portfolio ranges from prepress to postpress and includes the full offering for digital printing.

“Building such complete and integrated print shops would normally take longer than half a year,” explains Uwe Galm, the technical manager for the drupa presentation at Heidelberg. He doesn’t have that much time on this occasion though—exactly 27 days and nights will have to do.

Heidelberg drupa 2012 Hall 1
[+] click to enlarge
Just before Easter, Heidelberg gained entry to Hall 1 and over the holidays large parts of the infrastructure were installed such as lighting, sound, and cabling in the floor and along the ceiling. The Tuesday after Easter saw assembly of the machines get underway. Two weeks later, on April 23, Heidelberg aims to begin testing all the assembled machines to ensure they are fully functional. Everything needs to be ready on the afternoon of May 2, barring a few smaller jobs.

This is a mammoth task logistically for Galm and his team, involving almost 200 service engineers, booth builders, electricians, and lighting and audio engineers. In the first few days, they will be working in two shifts around the clock and later in just one.

Around 2,000 metric tons of material will need to be brought to the right locations at the booth - but first of all it has to be transported to Dusseldorf. The weight equates to around 1,500 mid-range cars or 100 truck loads in the 40 metric ton class and everything will need to reach the exhibition center in a precise sequence.

The heaviest individual component, the Dymatrix 106 diecutter, is 10 meters (33 feet) long, 2.70 meters (9 feet) wide, 3 meters (10 feet) high, and weighs 33 metric tons alone. In all, 12 presses and 11 postpress machines will be installed at the Heidelberg booth.

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