Content Critical Opens for Business After Acquiring Assets of Two Firms

CARLSTADT, NJ—March 18, 2010—Content Critical, LLC, a new technology-enabled document outsourcing company, today announced it has acquired certain assets of two leading New York-area companies—Global Document Solutions and Astoria Graphics—and is assuming immediate responsibility for servicing their customers.

“To our customers, we pledge there will be a seamless transition and no interruption in the projects now in process,” said Fred Van Alstyne, chief executive officer and president, Content Critical. “We are excited to be offering expanded state-of-the-art services to businesses across the country.”

Content Critical is backed by two highly regarded financial sponsors. The Company’s lead investor, FTV Capital, is a private equity firm with more than $1 billion under management and a focus on investing in dynamic growth businesses. In addition, Keltic Financial has provided Content Critical with a senior credit facility to help fund the Company’s expansion.

“Content Critical possesses an innovative platform, a comprehensive range of services and a unique consultative approach for servicing its blue chip clients in financial services, consumer services and telecommunications,” said FTV spokesperson Karen Gilbert. “We look forward to collaborating with Fred and his team in support of Content Critical’s near- and long-range customer service and product initiatives.” Van Alstyne added, “At a time when our industry is besieged with economic pressures, we are pleased to be able to launch Content Critical on such firm footing. We have a great client roster, a highly experienced staff, strong capitalization and management expertise.”

In addition to Van Alstyne, the management team for Content Critical includes John Slaney, chief operating officer; and Alan Darling, senior vice president, Sales and Marketing. Former Astoria Graphics principals, Ronald Koff and Mitchell Koff, have been named Vice President, Sales. The new company has 204 employees.

About Content Critical LLC
Content Critical provides technology-enabled document outsourcing services, such as statement processing, web-to-print applications, digital variable printing and electronic document delivery, as well as traditional direct marketing and commercial printing to leading companies across the United States. The corporate headquarters are in Carlstadt, N.J. Other facilities are located in New York City, and Hayward, Calif. For information, call 201-528-2743 or visit

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  • http://AbeFroeman Abe Froeman

    What is really interesting about this story is the current management of this “new” company, was originally an outside consultant for the old company. The consultants worked for a management firm that advises organizations facing operational and financial difficulties. Global Document Solutions hired this company so their team can mange them through tough financial times and paid considerable fees. This management firm places members of their executive team in management roles of the company and guide them through restructuring. This restructuring consisted of hiring an ”outside consultant” that produced very little results.

    After that fiasco and no buyers, the management of Global Documents Solutions chose not to pay any of their debt, be forced into bankruptcy, walk away from their long relationship with their vendors and start a new company with the same clients, the same employees at the same locations. Then find another company that did the same thing and join forces. Just give it a different name. This was a 100 year old company that was put into bankruptcy in just two years, and now they are business under a new name. You cant become honest by changing your name. Who is doing business with them?

  • http://QianLou Qian Lou

    It’s soup! My condolences to the sales people that have to support their family. They were able to spend money on their new website, but they are behind to 2 quarters (1/2 Year) in paying commissions due their sales team. The old regime would have never let that happen.

  • guest

    Their clients should call the main number and ask to speak to their representative. They might be surprised to find out that their point of contact is no longer employed at CC. There has been a mass exodus of employees leaving due to issues of non-payment of agreed upon compensation. That is the direct result when the money is collected by a third party, employees and vendors do not get paid.