Components of Grammy Winning Package Printed on Mohawk Via Paper
COHOES, NY—February 1, 2010—Last night the “Neil Young Archives Vol. 1” received a Grammy Award for Best Boxed or Special Limited Edition Packaging. The titles of Creative Director, Art Director and Designer are mutually shared amongst Gary Burden, Jenice Heo and Neil Young who collaborated together throughout the design process.
To many, “Archives Vol. 1” is about Young’s music, but to die hard fans, along with Burden, Heo and Young himself, the Archives is about the journey that inspired the music over the past decades. To Burden, Heo, and Young, the packaging was as important to the Archives as the music. More than a just a collection of music, the Archives is a memory box of sorts, with a replica of the journal Young kept through the years, with photos, news clippings and handwritten lyrics for his timeless music.
Sustainability advocates, Young and Burden chose to use Mohawk Via for the journal and the disc jackets. Mohawk’s use of windpower grabbed the team’s attention. “Neil’s music has endured and we wanted the Archive package to stand up to that. And we like knowing that we used a paper that is helping our environment to endure,” says Burden.
The design process became such a big part of designer Gary Burden’s life that it inspired him to create a blog to tell the story. Roswell Book Binding in Phoenix was involved in producing the piece.
More about the package design: http://garyburdenforrtwerk.com/archives/231
More about the collaboration with Neil Young: http://garyburdenforrtwerk.com/archives/248
More about Neil and Gary on sustainability: http://garyburdenforrtwerk.com/archives/24
For more information, visit www.mohawkpaper.com or call 1-800-the-mill.
Recognized for its technical innovation and environmental focus, Mohawk Fine Papers Inc. is the largest manufacturer of premium printing, writing and digital paper in North America. Signature grades include Strathmore®, Beckett®, Mohawk SuperfineTM, Via®, BriteHue, Carnival, Solutions, Mohawk Color Copy® and proprietary Inxwell® products, Navajo® and Options®. Mohawk is also the exclusive marketer of Kromekote and Knightkote, premium coated brands manufactured by Smart Papers.