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Components of Grammy Winning Package Printed on Mohawk Via Paper

February 1, 2010
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COHOES, NY—February 1, 2010—Last night the "Neil Young Archives Vol. 1" received a Grammy Award for Best Boxed or Special Limited Edition Packaging. The titles of Creative Director, Art Director and Designer are mutually shared amongst Gary Burden, Jenice Heo and Neil Young who collaborated together throughout the design process.

To many, "Archives Vol. 1" is about Young’s music, but to die hard fans, along with Burden, Heo and Young himself, the Archives is about the journey that inspired the music over the past decades. To Burden, Heo, and Young, the packaging was as important to the Archives as the music. More than a just a collection of music, the Archives is a memory box of sorts, with a replica of the journal Young kept through the years, with photos, news clippings and handwritten lyrics for his timeless music.

Sustainability advocates, Young and Burden chose to use Mohawk Via for the journal and the disc jackets. Mohawk’s use of windpower grabbed the team’s attention. “Neil’s music has endured and we wanted the Archive package to stand up to that. And we like knowing that we used a paper that is helping our environment to endure,” says Burden.

The design process became such a big part of designer Gary Burden’s life that it inspired him to create a blog to tell the story. Roswell Book Binding in Phoenix was involved in producing the piece.

More about the package design: http://garyburdenforrtwerk.com/archives/231
More about the collaboration with Neil Young: http://garyburdenforrtwerk.com/archives/248
More about Neil and Gary on sustainability: http://garyburdenforrtwerk.com/archives/24

For more information, visit www.mohawkpaper.com or call 1-800-the-mill.

About Mohawk
Recognized for its technical innovation and environmental focus, Mohawk Fine Papers Inc. is the largest manufacturer of premium printing, writing and digital paper in North America. Signature grades include Strathmore®, Beckett®, Mohawk SuperfineTM, Via®, BriteHue, Carnival, Solutions, Mohawk Color Copy® and proprietary Inxwell® products, Navajo® and Options®. Mohawk is also the exclusive marketer of Kromekote and Knightkote, premium coated brands manufactured by Smart Papers.

Mohawk engineers its papers to provide optimal performance for sheetfed, web and digital printing. Uses for Mohawk papers include corporate reports, corporate identity systems, brochures, packaging, invitations and announcements. Mohawk Digital Papers are also used in on-demand photo books, personalized direct mail and custom packaging. Mohawk offers reams and envelopes at mohawkpaperstore.com.

A certified Women-Owned Business Enterprise and leader in environmental stewardship, Mohawk is the first U.S. paper mill to match100% of its electricity with windpower renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Also offered are recycled papers certified by Green Seal and papers certified to the Forest Stewardship Council’s (FSC) standards by SmartWood, a program of the Rainforest Alliance. FSC certification ensures responsible use of forest resources.
 

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