Investment in Commingling Spurs QuadDirect Growth
EFFINGHAM, IL—QuadDirect, a division of Quad/Graphics Inc., is setting new records in direct mail production and distribution savings at its facility here following a multimillion-dollar investment in new commingling mailing and in-line manufacturing equipment and systems. A year-long expansion project included the installation of two additional high-speed letter sorters for commingling operations at the 579,000-square-foot facility.
“Effingham is one of the largest printing facilities in Illinois with a long history of direct mail and related commercial printing leadership,” noted Joel Quadracci, Quad/Graphics chairman, president and CEO. “Our latest investment in the plant has focused on state-of-the-art, inline press personalization, selective inserting and on-site commingling capabilities. The result is a truly 21st-century facility with more of the technology direct marketers need to drive greater response while better managing production and distribution costs.”
The Effingham improvements build on Quad’s strengths, such as in-line direct mail production and personalization. The additional commingling lines allow multiple direct mail projects to be combined into a single mailstream to drive greater postal savings and efficiencies.
In particular, direct mailers executing versioned and personalized direct mail projects can now take advantage of Quad’s enhanced commingling and personalization capabilities while utilizing high-density mailing solutions and retaining discounts. In-line direct mail production drives further cost savings by producing an entire mail piece in a single operation, from paper on one end to a finished mail piece on the other, bypassing costly and time-consuming off-line steps.