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UPFRONT

December 2011

Donnelley Signs Print Pact

CHICAGO—RR Donnelley has been awarded a new multiyear, multimillion-dollar agreement by Highlights for Children. Under the terms of the agreement, Donnelley will produce Highlights magazine, a children's title, and High Five, a version for younger kids.

Sandy Alexander Gets Patent

CLIFTON, NJ—High-end printer Sandy Alexander has secured a provisional patent for its "Moving Steps" direct mail brochure. The brochure provides a waterfall effect on the side of the piece, allowing clients to highlight a variety of topics and enabling the consumer to quickly access different subjects.

Quad Inks Penguin Accord

SUSSEX, WI—Quad/Graphics, which has expanded its digital book production capacity by more than 500 percent this year, forged a new agreement with Penguin Group (USA), a U.S. adult and children's trade book publisher, for short-run, print-on-demand production of Penguin's U.S. trade hardcover, trade paperback and mass-market books.

Yurchak Acquires Odyssey

LANDISVILLE, PA—Yurchak Printing has acquired the intangible assets and select equipment of Gonic, NH-based Odyssey Press. Kevin Pirkey, former partner at Odyssey Press, will become the vice president of sales and marketing at Yurchak Printing. Tad Parker, also a former Odyssey Press partner, will be focused on the transition of Odyssey's production operation and client relationships into the Landisville, PA, facility.

Brown Nets Extension

WASECA, MN—Brown Printing has signed a multiyear, multimillion-dollar agreement with Future US to supply manufacturing and distribution solutions for 20 of the publisher's titles and special editions. This agreement expands their existing relationship.

Modernistic Adds UV Inkjet

STILLWATER, MN—Modernistic Inc., which produces point-of-purchase signage, has installed an Agfa :Jeti 3020 Titan high-resolution, UV inkjet printer. The :Jeti 3020 Titan is a field-upgradeable, grand-format inkjet printing system that offers 10 different levels of speed and capability.

Transcontinental Rebrands

MONTREAL—To better reflect its evolution in the marketing communications landscape, Transcontinental Inc. has launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation. The new brand reflects the company's integrated marketing communications offering, including print, media, digital, interactive and mobile. The new trademark will be known as TC. Transcontinental, and its two sectors as TC. Media and TC. Transcontinental Printing.

 

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