Direct Mail Advertising Looks to Rebound
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LOS ANGELES—The recession caused demand for the direct mail advertising industry to fall as businesses cut costs to maintain profit, according to a report released by industry and market research firm IBISWorld. Clients reduced marketing budgets, causing revenue to decline at an average annual rate of 1.6 percent during the five years to 2012, when it totaled $12.9 billion, noted IBISWorld Industry Analyst Kevin Culbert.
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