‘Choose Print’ Campaign to be Showcased at GRAPH EXPOSeptember 7, 2011
As attendees approach the 10x40-ft. “Choose Print” booth, they’ll be greeted by a 22-ft. truck (courtesy of ABS Graphics of Addison, IL) prominently displaying a “Choose Print” vehicle wrap. Plasma screens in the booth will display the images and videos used on the campaign’s postcards. The postcards, which feature QR codes that link to the videos, are being mailed each month to more than 8,000 advertising agencies nationwide.
Visitors to the booth will also have the opportunity to win a variety of prizes featuring the “Choose Print” logo. Elsewhere on the showroom floor, Xerox will be printing and handing out the “Choose Print” postcards.
Launched in January of 2011, by the Printing Industries Association, Inc. of Southern California (PIASC), the “Choose Print” educational campaign has targeted Southern California advertising agencies. Since then, with the support of Printing Industries of America (PIA), “Choose Print” has been adopted by 90 percent of PIA affiliates nationwide.
“We’re looking forward to exhibiting at GRAPH EXPO, and thrilled that the ‘Choose Print’ campaign has been so quickly and widely adopted nationwide,” explains Bob Lindgren, President of PIASC. “The program is completely turnkey for the PIA affiliates that have embraced it. Everything is written and designed. All they need to do is implement!”
Print is a powerful medium that has surprisingly strong environmental credentials. “Choose Print” uses objective, verifiable facts to get the word out that print is not only a strong driver of both online and off-line sales, it’s also recyclable, renewable and sustainable. In fact, it actually helps promote forests!
Because print is such a strong component of a successful multi-channel marketing effort, “Choose Print” combines print with online efforts. The campaign includes direct mail, printed brochures, reproducible articles, PR, videos, social media, vehicle wraps, a website full of resources and more.
Source: Printing Industries Association of Southern California.