Changing Face of Print Media Prompts New Era, Name Change at RIT

RIT has once again responded to changes in technology with a refined curriculum, offering a more expansive cross-media graphic communications foundation. Similarly, the media arts and technology curriculum has been updated to include areas of study including cross-media workflow, digital asset management and database publishing. Future plans for the school involves the addition of a minor in the area of package printing, and a masters of science in media arts and technology to complement the current undergraduate degree.

Bondy adds, “As our curriculum expands and adapts, so should our presence to our students and the community at large. The School of Media Sciences is in a unique and influential position to lead the educational expansion of our industry and can successfully pave the way with a name that communicates our more extensive mission.”

Changing the name of the School of Print Media to the School of Sciences will more accurately reflect the integration of arts and sciences as they relate to the use of integrated cross-media communications. RIT is adapting and aiding in the transformation of traditional print-centric operations into successful cross-functional solutions of future.

“The name change reflects RIT’s bold, but natural step forward in teaching today’s students tomorrow’s communications skills across the entire media spectrum,” says Bruce James, School of Printing alumnus, 24th Public Printer of the United States, and chairman-emeritus of RIT’s board of trustees.

The School of Media Sciences mission is to innovate, transform and connect people, processes and systems that are essential to growth and success in the graphic communications industry.

The School of Media Sciences is positioned to revitalize RIT’s presence in the communications industry as not only a leading educational institution, but a community and industry Center of Excellence, built on precision with an expanding vision to innovate, transform and connect people, processes and systems that are essential to growth and success.

Comments
  • Former RIT

    About time

  • Werner Rebsamen

    Sad Story, especially for us, the former faculty, who made the RIT printing program the number 1 in the World.
    All those inspiring, hands-on experience labs are gone. So is most of the sophisticated equipment. To my knowledge, there is not a single faculty member left with actual industry experiences to share. I get so many nice compliments via Linkedin in this regards.
    Media Sciences has very little to do with our printing endeavors. Our daughter, with an RIT master degree in computer graphics would qualify for that title. She used to be a creative director for NBC Universal, now is a free-lance artist with too many assignments. Got a golden globe award for her works. The other daughter, who went through RIT’s Printing program is teaching pre-press technologies at the U. of Stuttgart were yes, they still teach
    printing related technologies. I’m sure, most of the alumnus of the once so successful RIT printing program will be disappointed as well and withhold any future donations toward a program that does no longer carry the name printing.

  • Henry Freedman

    End of an era. The School of Printing at RIT was one of the few programs that RIT could
    claim they were number one in the world. Just like the fall of Kodak and Xerox RIT’s printing
    program has fallen to very poor management over the last decades. The program has been run
    by consultants using the program as a marketing platform not run by career professional
    college educators who could have successfully represented the program to RIT university management.
    Now it has become amorphic.

    .