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Changing Face of Print Media Prompts New Era, Name Change at RIT

August 2, 2012
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ROCHESTER, NY—August 2, 2012—As the advancement of technology steers the media landscape, is shifting its resources to stay ahead of the curve. The School of Print Media at the Rochester Institute of Technology (RIT) is transforming and will now be called the School of Media Sciences. The shift comes as the school historically has kept up with advancing technology, economic shifts and cultural changes.

“This new, strategic shift will leverage our respected and historic foundation in print media to incorporate a ‘print-plus’ approach, that includes insights and understanding in the areas of the Web, mobile and social media, complementing the precision and technical understanding of the printing industry,” says Chris Bondy, administrative chair of RIT’s School of Media Sciences. “Students will emerge from the School of Media Sciences as media architects acquiring skills to lead cross-media communications environments, both from a technical and operational perspective.”

Along with the name change, RIT is adapting and refining programs to provide emerging professionals with the knowledge and skills necessary to become successful leaders at highly recognized companies in various industries. Many RIT alumni hold leadership positions in some of the top graphic communications, imaging sciences and printing and publishing companies worldwide and the shift towards digital is being implemented to continue that success.

The School of Media Sciences has an ongoing connection to its community, professional affiliates and over 5,000 alumni. With this comes a great deal of pride and responsibility to provide the most advanced breadth and depth of information to the leaders in the industry, its community and to its students.

“The expansive use and sharing of information and content through the digital world has created a shift in the communication and technology industries,” says Bondy. “Students must understand how content and data originates, and how to apply effective content management skills to reach audiences that range from one person to millions— through a single venue or through multiple venues.”

RIT has once again responded to changes in technology with a refined curriculum, offering a more expansive cross-media graphic communications foundation. Similarly, the media arts and technology curriculum has been updated to include areas of study including cross-media workflow, digital asset management and database publishing. Future plans for the school involves the addition of a minor in the area of package printing, and a masters of science in media arts and technology to complement the current undergraduate degree.
 
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