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CATALOG Market -- Recovery Is a Custom Order

December 2003
BY MARK SMITH

Technology Editor

Consumer spending was the only positive note on the economic front for some time, but that doesn't mean the numbers still couldn't stand some improvement. Now that the recovery has broadened to include business spending as it continues to gain steam, catalog printers have reason to be more upbeat about business prospects going into 2004, thanks to the trickle-down benefits of all this spending.

"Positive economic trends bode well for the catalog industry in 2004," agrees Dan Knotts, president of Magazine, Catalog and Retail Industries at RR Donnelley. "As consumer confidence builds, catalogers will see growth again—albeit at a slower rate than they experienced before the economic downturn.












 

Companies Mentioned:

Top 10 Catalog Printers
 CompanySegment
Sales
(millions)
Total
Sales
(millions)
1Quebecor World
Montreal
$998$6,242
1*RR Donnelley
Chicago
$998$4,754
3Quad/Graphics
Sussex, WI
$954$1,800
4Banta Corp.
Menasha, WI
$218$1,366
5Arandell Corp.
Menomonee Falls, WI
$208$226

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