CATALOG Market -- Recovery Is a Custom Order
December 2003
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BY MARK SMITH
Technology Editor
Consumer spending was the only positive note on the economic front for some time, but that doesn't mean the numbers still couldn't stand some improvement. Now that the recovery has broadened to include business spending as it continues to gain steam, catalog printers have reason to be more upbeat about business prospects going into 2004, thanks to the trickle-down benefits of all this spending.
"Positive economic trends bode well for the catalog industry in 2004," agrees Dan Knotts, president of Magazine, Catalog and Retail Industries at RR Donnelley. "As consumer confidence builds, catalogers will see growth again—albeit at a slower rate than they experienced before the economic downturn.
Technology Editor
Consumer spending was the only positive note on the economic front for some time, but that doesn't mean the numbers still couldn't stand some improvement. Now that the recovery has broadened to include business spending as it continues to gain steam, catalog printers have reason to be more upbeat about business prospects going into 2004, thanks to the trickle-down benefits of all this spending.
"Positive economic trends bode well for the catalog industry in 2004," agrees Dan Knotts, president of Magazine, Catalog and Retail Industries at RR Donnelley. "As consumer confidence builds, catalogers will see growth again—albeit at a slower rate than they experienced before the economic downturn.
| Top 10 Catalog Printers | ||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||
| 1 | Quebecor World Montreal | $998 | $6,242 | |||
| 1 | *RR Donnelley Chicago | $998 | $4,754 | |||
| 3 | Quad/Graphics Sussex, WI | $954 | $1,800 | |||
| 4 | Banta Corp. Menasha, WI | $218 | $1,366 | |||
| 5 | Arandell Corp. Menomonee Falls, WI | $208 | $226 | |||
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