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Business Is Booming For the GPO —Cagle

May 2007

“Dear Erik:

“My 17-year-old twin daughters have officially been accepted at American University in Washington, DC, (Laura) and Emerson College in Boston (Sarah).

“Laura will be majoring in political science, and Sarah in writing for film.

“The subject line of this e-mail refers to now being the time.

“For what, you may ask?

“To think about potentially printing with us at O’Neil Printing.

“Why now? Because of the first paragraph of the e-mail.

“Also, we are now offering short-run HP Indigo printing in addition to our 40˝ eight-color and six-color Heidelberg presses, in-house bindery and diecutting services.

“Thanks so much for potentially thinking of us for your next print job.”

As my amigo Harris DeWese loves to say, don’t forget to ask for the job. The best way to score a touchdown is to throw the ball into the end zone.

But you have to love Fred’s personal approach. It’s all about identifying with your customers, who also have sons and daughters, tuition bills, wedding tabs and graduation gifts with four tires on them, etc. That marks him as one of us. Plus, it doesn’t hurt to catwalk the big H-berg and HP iron in the process to justify going with O’Neil Printing.

Nice job, Fred. And if you want to sample some of Fred’s musicianship, visit and type in “fredbuck.”

MAJOR LEAGUE ENTICEMENT: We get a lot of invitations to attend open houses, galas, unveilings, etc., but aren’t always able to attend. It made me cry to not fly out for one held April 5 by Continental Web Press, which celebrated an open house at its Walton, KY, facility.

Continental was set to showcase its innovative heatset web press technology, with tours to tout color management and closed-loop color control systems. But another aspect of the event grabbed my attention.

On the bottom right of the invitation, shaped to resemble an event ticket, sat the Cincinnati Reds logo. My kryptonite. Just ask my children, son Pete and daughter Rose. They can speak to my obsession.

The guest of honor for drinks and hors d’oeurves was slated to be Tom Browning, the retired Reds lefty hurler who authored the only perfect game in franchise history. He also helped lead the Reds to their last World Series win, a sweep of the Oakland A’s in 1990. Cincinnati, incidentally, has won its last nine consecutive World Series games, dating back to Pudge Fisk’s fair ball wave in the classical ’75 Classic that helped Boston force game seven.

What better guest to have than a local baseball hero? And, after all, achieving perfect color control is like throwing a perfect game. . .


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