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Business Coach and Author David Ulrich to Headline NAPL Top Management Conference

January 19, 2009
PARAMUS, NJ—January 19, 2009—NAPL’s Top Management Conference (TMC) will bring together CEOs, company owners and executives in a powerful three-day annual event, to be held this year at the JW Marriott Starr Pass Resort & Spa in Tucson, Ariz., March 15–18. The conference, widely regarded as the industry forum for strategic management, will feature University of Michigan business professor David Ulrich, back by popular demand, in a keynote presentation on gaining a competitive edge through “branded” leadership.

“In these challenging times, we all need to get the highest possible value for our time, money and resources,” said Joseph Truncale, NAPL president and CEO. “The world-class Top Management Conference offers an exceptional return on investment, designed to give commercial printers the competitive edge that will ultimately take their businesses to the next level.”

The event will provide insightful leadership strategies and industry-specific best practices for the highest level of management. Whether it’s navigating the changing economic climate or facing strategic marketing, leadership, technology and people challenges, the conference will provide learning, networking, real-life case studies and solutions from award-winning practitioners, leaders and consultants.

“I always walk away from the conference re-energized, renewed and ready to face the challenges of running a company,” said past participant Tracey Cohen, Target Copy, Tallahassee, Fla.

David Ulrich – a popular TMC presenter – is a noted author, speaker, consultant and professor of business at the Ross School of Business, University of Michigan, and returns by request of former attendees. Ulrich has consulted for more than half of the Fortune 200. Last year, Fast Company named him as one of the ten most innovative and creative business management thinkers. He is listed by Forbes magazine as one of the world’s top five business coaches (2000). His best-selling book, “Leadership Brand: How to Give Yours the Competitive Edge,” shows how branded leadership delivers a unique value to investors, customers and employees. Complimentary autographed copies of Ulrich’s book will be given to conference attendees.The conference opens with a look at the industry from NAPL Chief Economist Andrew Paparozzi, who will share the latest findings from the soon-to-be-released “2009 State of the Industry Update.” Paparozzi also will moderate a panel of printers to discuss performance indicators.

Other conference sessions will examine buying trends, environmental pressures, communications and the multimedia world, Web-based marketing tools and best practices. In-depth breakout sessions will address topics such as helping sales reps become more successful, “green” practices, loyalty marketing, how to transition from a printer to a marketing services provider and more.
 

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