ASPs–Solving Age-old Problems

But it isn’t just the expanding client base that Wilkerson likes about He enjoys the ability to log on at any time and sort through the jobs list.

“It saves us a lot of time. The specification sheets are very accurate. It’s really cut down on much of the guess work,” he remarks.

The Problem:
How can independent printers continue to compete against consolidators, which enjoy better marketplace buying power?

This was the question Mark Ravida and others at Broudy Printing in Pittsburgh were asking themselves.

As an independently owned, commercial printing company, Broudy faces the same survival predicament other independent printers are faced with in a consolidator-dominated industry.

The Solution:
Broudy Printing turned to in order to form an alliance with other independ-ently owned printing companies. comprises a group of independent printers

that have banded together to develop for themselves the same buying everage that only consolidators used to enjoy, according to Jay Rogers, executive vice president at Printeralliance. negotiates rebates in areas such as film, paper, insurances, telecommunications and waste removal, he says. “For any procurement area that printers are budgeting for, we are putting together national programs, so that printers can enjoy a national position and collective buying power that our members need to compete.”

For management at Broudy Printing, was exactly the alliance they were looking for in the industry. “It was an opportunity for us to improve our buying power, and there was no risk to us,” Ravida says.

Currently, Broudy is using to purchase paper. However, Ravida expects to take advantage of other rebates offered through the Website in the future. “Right now, we are receiving rebates on paper, which has helped us be a little more competitive.”

And being able to stay competitive with consolidators will mean that independently owned printers will continue to thrive in the marketplace. “This kind of approach is going to help ensure that the American way of life—owning your own company—continues,” concludes Ravida. “It’s just one way to help make our business stronger.”

Related Content