AMP Printing: Finding the Happy Medium

Press operator Robin Ginn (left) discusses a job being produced on the EFI VUTEk HS100 Pro UV printer with Jeff Main.

Co-owners Kathy and Jeff Main welcomed a new 10-color, 41˝ Heidelberg Speedmaster XL 106 UV perfector equipped with double coaters earlier this year.

Lead operator Jeff Dewan mans the console of the new Heidelberg Speedmaster XL 106.

It seems Jeff Main has stumbled onto a somewhat simplistic philosophy that, quite frankly, makes one wonder why more printers haven’t developed their own game plans around the mantra subscribed to by the co-owner of Dublin, CA-based AMP Printing. The philosophy? Make customers happy.

Sure, it’s easier said than done. Everyone wants to satisfy their clients and keep them coming back, certainly. But how many purveyors of print-related services are willing to make the investments—be it time, money, research, testing, or trial and error—in order to make the quest a reality. And Main has definitely committed himself to playing a role in that regard.

In case you haven’t noticed during the past 10 years, it’s a lot more difficult to be happy in a business environment where the default setting is, at best, guarded. Which makes the 20-plus percent growth in each of the past two years at the 95,000-square-foot, Bay Area shop and its investment in major production-enhancement tools—not to mention the Beta testing of game-changing technologies—all the more impressive.

“If the customer is satisfied with our pricing, service and quality, they walk away smiling, thinking ‘You did a great job,’ ” Main observes. “That creates positive reinforcement to our sales team. Our production employees are happy, too, because they’re busy running jobs on productive, efficient equipment that doesn’t break down. It creates a positive environment, and that’s a measure of success. It’s a very infectious feeling when you work for that type of company, because it shows pride in the product.”

Located east of San Francisco, AMP Printing has reached the $24 million sales mark by producing marketing materials for a number of sectors (including retail, financial, universities, insurance and Silicon Valley), and recent investments may help the firm reach the $30 million mark within the next few years. Brochures, direct mail, signage, point-of-purchase/point-of-sale (POP/POS), packaging and variable data output are among its core offerings.

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