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Amazon Introduces Four New Kindle Models, Including Color Version

September 28, 2011
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SEATTLE—Sept. 28, 2011—Amazon is excited to introduce an all-new Kindle family: three Kindle eReaders that are smaller, lighter and more affordable than ever before; and Kindle Fire, a new class of Kindle that brings the same ease-of-use and deep integration of content to movies, TV shows, music, magazines, apps, books, games and more.

“We’ve now reached the magical two-digit price point for Kindle—twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line eReader with free 3G—no monthly fees or annual contracts—and is only $149,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle Fire brings together all of the things we’ve been working on at Amazon for over 15 years into a single, fully-integrated service for customers.

“With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that’s easy to hold with one hand—all for only $199. We’re offering premium products, and we’re doing it at non-premium prices.”

New Latest Generation Kindle—Fits In Your Pocket—Only $79

The new latest generation Kindle is for readers who want the lightest, most compact Kindle at an incredible price. The latest generation Kindle features a new design that is 30 percent lighter at just 5.98 ounces, 18 percent smaller, and turns pages 10 percent faster. Kindle is now small and light enough to fit easily in your pocket and carry with you everywhere, yet it still features the same 6-inch, most advanced electronic ink display that reads like real paper, even in bright sunlight.

The new latest generation Kindle is only $79 and is available starting today.

New Addition to the Kindle Family—“Kindle Touch”—Only $99


Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes—still with all the benefits of the most advanced electronic ink display. Kindle Touch is also lighter, smaller, eliminates battery anxiety with extra-long battery life and holds thousands of books.
 
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