4over Inc. : Gambling with Success

4over President Tina Hartounian and Zarik Megerdichian, the founder and CEO, focus on constant innovations.

The 4over football-themed booth at GRAPH EXPO 2011 in Chicago last month attracted many visitors.

Employees raise the flag on yet another 4over facility grand opening, this one in Phoenix.

There are few experiences both intimidating and exhilarating as the World Series of Poker (WSOP). It’s basically your Saturday night card game on steroids; this year saw 6,865 close friends pack the Rio All Suite Hotel and Casino in Las Vegas this past summer for the 42nd annual main event.

The WSOP is an impossible event to win. It’s eight grueling days of 14-hour marathon No Limit Texas Hold ’em play. The so-called poker professionals—the guys (and gals) who play for a living—are generally ousted in the first four days due to the sheer volume of players. Those who make the final table boast a combination of skill, youth, stamina, focus and, of course, luck.

Once limited to a few hundred hard core players, the WSOP truly took off in 2003 when Chris Moneymaker (gotta love that moniker) reeled in the big prize with a cowboy style of play under the bright lights of ESPN’s television cameras. The old game exploded in popularity and has even drawn in celebrities such as Jason Alexander, Shannon Elizabeth and Nelly.

On day three of play, actor Brad Garrett of “Everybody Loves Raymond” fame found himself with a short stack of chips and went all in (bet everything) after seeing an ace on the flop. His opponent, having seen the actor go all in with an ace/three earlier, decided to call and put the Herman Munster-esque funny man at risk of being eliminated.

Garrett showed his cards but, this time, he was holding ace/king. The opponent was crestfallen—he had an ace/queen, so Garrett was able to “double up” and continue doing his comedic shtick for at least another hand.

“I put him on ace/baby also, so I called him,” recalls Garrett’s victim, Zarik Megerdichian, the CEO of Glendale, CA-based national trade printer 4over Inc. “That was my 15 seconds of fame on TV. It was the experience of a lifetime.”

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  • Sheila

    We have used 4over and they have a hard time being consistent with color. They very aggravating. They just did a job for us for the second time and they didn’t get the color right because they gang run. They were worried about another customers color and adjusted the color for the other job and screwed up ours. No concern for ours what so ever. We have had this happen many times before. Also we have heard they are not trade only and they have gone after customers that they printed the material for. ( the printer sent in a job, 4 over used the info from the job and contacted them to steal their business. They should not consider themselves to be trade printers allowing outside people to use their services. We have found a few companies that say they are trade only but they actually are not.

  • Sheila

    It is also 4over and vistaprint that is putting the small print shops out of business. We can’t compete with their prices. There are so many print shops going out of business it is crazy scarey for me as printer hanging by a thread in this economy. The sad thing is it makes these companies happy to see more and more shops close.