2011 Hall of Famers: In A Class by Themselves –Michelson

Often, it’s a fine line that separates the “best” from the rest. Some leaders seem to have an extra gear, able to shift into overdrive when the going gets tough. Others possess an innate sense of timing. They know just when to pull the trigger on a major business decision, and when their companies need to alter course in response to prevailing winds swirling amidst a sea of change. By the same token, leaders realize that they cannot achieve success alone, and thus adhere to the philosophy of empowering their employees and not micromanaging. The 2011 induction class into the Printing Impressions/RIT Printing Industry Hall of Fame illustrates these winning traits—and how they’ve resulted in both their individual, and overall company, success.

Take Mike Panaggio, CEO of DME. His firm pioneered the use of integrated marketing campaigns long before marketing services provider became the phrase du jour in the commercial printing world. Panaggio still thrives on innovation and change, and encourages that same mind set throughout his organization. And, after selling one offshoot and a half share of another portion of his business for a cool $54 million, he remains driven to lead DME to even greater heights. Today, DME’s 2,500 online products such as personalized gift wrap, printed special occasion keepsakes and photo books, join Website design, sports marketing and in-house creative and multimedia services, to name just a few.

Or consider Ken Kaufman, a 40-year industry veteran who has reinvented his pursuits several times. He sold his business to Corporate Press in 2008, but remains onboard as president. Armed with a masters degree in journalism, Kaufman found himself in the newsletter publishing business. Unable to find printers that could meet his last-minute copy deadlines, he opted to start printing them—and ultimately newsletters for fellow publishers—himself. His business shifted to direct mail jobs 
in the mid-’90s as the newsletter work softened. The synergies between his direct mail clientele, and Corporate Press’ sheetfed offset and digital printing capabilities, proved a perfect fit for the combined business to expand into cross-media marketing services. Now 70, Kaufman’s business lexicon has morphed into newer technologies like QR codes, PURLs and Web-to-print portals.

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