2010 Converge Conference to Offer Case Studies
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These case studies will demonstrate how traditional companies and emerging organizations can grasp the dynamics of the cross-media world and make them an integral part of their growth strategy.
Zach Schwartz of PIP will describe how they organized a successful open house demonstration showcasing their new 1:1 marketing campaigns. This program, which educated customers and potential customers about new methods to promote and market themselves, was highly successful. Schwartz says, "Integrated technologies consisting of Web-to-print and multi-channel technology are hands down the key necessity to future growth opportunities." He will detail the components of this successful open house at the conference.
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