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Rising Stars : Faces of the Future

November 2009 By Erik Cagle
Senior Editor
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IF THERE is anything worse than listening to people drone on and on about the economy, it’s hearing talk about the bleak future of print. Judging by their remarks, you would think that printers are part of a vanishing breed, destined to go the way of the Ford Pinto. Well, not only do our gas tanks not explode, but our cylinders keep on rolling profitably because, in part, of the efforts of people who are too young to remember the Rubik’s Cube.

That’s right; there’s a healthy-sized generation of young print professionals who are invested in the viability and future of the graphic arts industry. Some were born into printing dynasties and are keepers of the flame. Many came through print management courses at some of the country’s most prestigious colleges and universities. But all of them possess a tenacity, enthusiasm, perspective and vision that indicate the future of printing is in qualified, capable hands.

But don’t take our word for it. Check out these 20 biographies to get a glimpse of printing’s future as it continues to make a splash in the present. From where they’re sitting, tomorrow doesn’t look bad at all.

Ryan Steffens, 26

Company: B&D Binder and Index, Arlington, TX
Title:
Marketing Manager
Education:
B.B.A. Marketing, University of Texas at Arlington

Recipe for Success: Printing is an industry that has undergone massive changes during the last 10 years and will continue to evolve rapidly in the next 10 years. The key to our success has been to never stop moving. We’ve tried to use a wide range of media to keep ourselves relevant to customers, and we’ve made sure to keep up with the latest technological advances to keep our product relevant. We’ve had successes, and even a few failures, but I think that clients like knowing they are working with a company that is moving forward with them.

Biggest Influence: My father has been in the printing industry for more than 30 years. So, I saw, from a young age, what it takes to succeed in this industry.

Fast Forward: We will continue looking for ways to improve, grow and evolve. I’m excited about the future. There is a lot of opportunity in printing right now—if you’re willing to go the extra mile—and, once the economy rebounds, things can only get better.

 

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FROM THE BOOKSTORE

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. 

Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow. 

Use the research, analysis, and forecasts in this book to: 
• Assess the changes taking place
• Understand the changes
• Design a plan to deal with the changes

Topics include: 
• Economic forces, life cycle, and competitive position
• Place in the national and global economies
• Industry structure, cost structure, and profitability trends
• Emerging market spaces--ancillary and print management services
• Competitive strategies, tactics, and business models
• Key practices of SuperPrinters
• Combating foreign competition
• Social network usage
• A ten-step process to survive and thrive Competing for Print’s Thriving Future

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. “Competing for Print's Thriving Future” focuses on how printers can create their own positive future by understanding and taking advantage of the  changes that...

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