Why a Daily Beast Move into Print Could be Brilliant

It may not seem like the most obvious move to make, but the internal discussions IAC is having over extending the Daily Beast into print could lead to a major step forward for the two-year old business that has made its mark on the journalistic landscape but still needs to find the slow-to-build business model.

When starting a digital content business there are some things you can control—quality of content being the most important—but there are some things you can’t. The advertisers’ ability to understand and take advantage of a new medium falls in that second group.