U.S. Postal Service: Direct Marketers Are Still Fans of the Postcard

Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," USPS says on Monday that what it first issued as "postal cards" in 1873 are still distributed in the billions each year.

"Since the [EDDM] service was launched in 2011, USPS has handled about 1.2 [million] transactions, resulting in over 6.4 [billion] pieces of mail and more than...$1.2 [billion] in revenue," USPS tells Target Marketing on Monday. "We are seeing growth in this type of mail. These are mostly oversized marketing/business postcards."