Condé Nast is Making Customers Very App-y

Consumers may start seeing more free downloads of tablet editions from Condé Nast magazines—at least as temporary traffic builders. Industry watchers were wondering what was up last week following the appearance of a free May issue of Wired magazine underwritten by Adobe. It comes after a full year of offering paid editions of Condé Nast’s trend-setting tech magazine.

And it turns out the idea of more free downloads was kicked around yesterday morning at a meeting that included Scott Dadich, vice president of digital development at Condé Nast, Tom Wallace, editorial director of the company, and the design and