Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond
Although print marketing can lead to success, it doesn't guarantee it. You still need to develop an effective print strategy that will put your brand in the spotlight and excite your audience. If you use the same, boring print materials as everyone else, you will have a hard time making your mark.
The following article was written by Vladimir Gendelman, founder and CEO of Company Folders. Gendelman has spent over a decade learning the ins and outs of print marketing and specializes in helping businesses create quality marketing materials they can be proud of.