New Game Plan - Invest in Wide-Format Digital Imaging to Keep Customers
For companies that have digital document capability, the addition of wide-format digital is an easy process. They’ve moved past conventional “print think” where a successful print run has to be in the tens of thousands, and have incorporated a short-run business model with value-added services such as customization and managed distribution.
Companies new to digital imaging that are adding wide-format before digital document printing will have an easy time managing the technology. Their challenge will be refocusing the organization’s business model, and the sales staff usually is the hardest group to convert.