Even reputable news organizations botched the announcement last Tuesday that the U.S. Postal Service (USPS
) has entered into a licensing agreement allowing a clothing company to sell the “Rain Heat & Snow brand of apparel and accessory products.”
“Strapped for cash and obviously desperate, the USPS
is launching a new line of ‘smart apparel'—also known as wearable electronics," wrote The Atlantic
, which also said USPS would "get into the outdoor gear business."...