How B2B Magazines Have Evolved into Multi-Platform Brands

Publishers are now applying their B2B magazine brands to a variety of products that serve their already existing audiences in new ways. Some are developing Webinars, sponsoring trade shows, and creating online databases of information related to their topics, in addition to the now-commonplace Websites, social media outreach, and digital editions.

The role of actual print B2B magazines has shifted as well. Most of the news that these magazines once offered can now quickly be found online, so publishers have had to focus on other kinds of content and find ways to play upon the unique strengths of print.