Elle's Augmented Reality Experiment: Fad or Future of Media?

Via Flickr user
Ken Hawkins

Can augmented reality work for print magazines? That’s the question that Elle magazine and augmented reality firm HuffPost RYOT is hoping to answer through a new partnership.

RYOT, which is owned by The Huffington Post and its parent AOL/Verizon, has linked with Elle to create an augmented reality experience for the glossy’s November “Women in Hollywood” issue.