Bergdorf Goodman Reaches Affluent Homes Via Holiday Catalog
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience. The holiday catalog promotes the retailer’s exclusive gifts for fans of the Bergdorf lifestyle and features brands such as Cadillac, Alexander McQueen, Tom Ford and Valentino. It includes gifts for men, women, children and the home in a 68-page print catalog.
The holiday catalog is another mail effort from Bergdorf celebrating its 111th anniversary.
Earlier this year, Bergdorf released a fall/winter shoe book representing the aftermath of its 111 anniversary celebration.